All customers want the same12 things, no matter who they are, no matter who is to sell them or they are buying what:

1: they want to feel important.

2: they want to be appreciated.

3: they want you to stop talking about yourself.

4: they want you to stop talking about your company.

5: they sincerely hope you hear.

6: they want to be understand.

7: they want to teach you something.

8: they want and need your help.

9: they want to buy something.

10: they want you to make them happy and surprise.

11: they want to pretend that they make logical decisions.

12: they are eager for success and happiness.

Almost all such. When you face the customers, please remember these12 things, will continue to have asked you to do business with them.